I have subordinated personal to the general - simply explains the designer Boris Ljubičić, persistent and uncompromising promoter of Croatian visual identity.
When you see a young man in the midst of Kenya, dressed in a
shirt with a dices, it is easy to conclude that Boris Ljubičić
succeeded in what initially seemed Don Quijote's work. Author of
two alternating squares popularly called cubes, created Croatian
visual identity that's recognized in the world.
This confirmed researcher in the field of visual communications
and design, exposes annually in six most appreciated exhibitions
and his works are published in world famous special editions,
almanacs and magazines that determine the history of design in the
world.
In 2002. Ljubičić launched an initiative to shape our continent
- EUROPE 2020. His STUDIO INTERNATIONAL in Zagreb doesn't carry the
usual and commonly used name of the owner and designer. Since 2003.
until 2005. he was president of the Croatian Society of Designers.
He initiated the establishment of the Croatian Design Center. Is
Holder of more than 100 awards and recognitions, mainly
international. In 2010. he is one of the five jury members of the
world's largest competition for Logo for professionals and
students, www.hiiibrand.com.
"At TEDxZagreb I will speak about the provocative messages -
slogans on T-shirts, provocative posters and, of course, historical
and contemporary Croatian design character. Many examples of this
have not been previously published or seen. That's all I'm
revealing"
Boris Ljubičić
http://hr.wikipedia.org/wiki/Boris_Ljubičić